Our E-commerce Initiative

E-commerce – the sale or purchase of goods or services via digital platforms – has emerged as the fastest growing global retail channel in recent years. The online food and drink market shows the greatest gains globally with an anticipated growth of 80% between 2018 and 2022. While the e-commerce market across Africa is predicted to increase from just under €7 billion in 2014 to almost €65 billion by 2025, the continent’s participation in online retail remains limited compared to the rest of the world. This is due to a number of key challenges including insufficient infrastructure, underdeveloped payment systems, poor ICT literacy, low purchasing power and consumer confidence, as well as inadequate national regulations and policies. To help businesses overcome such challenges, platforms for trade facilitation have also begun to emerge.
The potential of digital trading solutions to be scaled and spur economic growth is one of the reasons that the African Union (AU) is promoting the creation of an ‘integrated e-economy’ through its Agenda 2063. However, to facilitate e-commerce companies to operate at regional and international levels, the continent needs to develop a comprehensive e-commerce strategy or governance regime.
Towards mitigating the constraints that limit the above success, we developed our ecommerce solution, free for use by our trainees. All actors within the agribusiness value chain are encouraged to partner with these trainees towards the reality of increasing agribusiness generated ROI.

We are open to Investors and Partnerships

    What commodity(ies) would you prefer?

    What form of partnership are you offering (Startup capital, grants, off-taking, mentorship etc.)

      What commodity(ies) would you prefer?

      What form of partnership are you offering (Startup capital, grants, off-taking, mentorship etc.)

        What commodity(ies) would you prefer?

        What form of partnership are you offering (Startup capital, grants, off-taking, mentorship etc.)

          What commodity(ies) would you prefer?

          What form of partnership are you offering (Startup capital, grants, off-taking, mentorship etc.)

            What commodity(ies) would you prefer?

            What form of partnership are you offering (Startup capital, grants, off-taking, mentorship etc.)

              What commodity(ies) would you prefer?

              What form of partnership are you offering (Startup capital, grants, off-taking, mentorship etc.)